The brand trusted by New Zealand sailors heading to the Rio Olympics now has a new home in Auckland, New Zealand. 

 Zhik has marked the launch of its New Zealand agency by opening a flagship store in Victoria Park Market in central Auckland.

 The store will boast a complete range of Zhik merchandise, including gear designed for yachting, dinghy sailing, kite boarding, windsurfing, SUP, canoe and kayaking.

 “Zhik is worn by Olympic and World Champions, America’s Cup, and ocean racing sailors around the world,” says Simon Hull, the sailor and businessman who has given Zhik its own home in New Zealand. 

 “They have 40 worldwide patents, and a massive research and development focus. Generations have grown up with Zhik wetsuits, and we know how good they are, now Zhik is making a full range of technical gear for most marine applications. This brand is growing at over 20% internationally because the gear is just superb.”

 Simon says the flagship store is designed as a place for sailors and athletes to view the full range of gear, explore the technical aspects and available options . Equally there are an increasing number of resellers around the country stocking Zhik gear, and with the product now warehoused in Auckland, most products can be available around the country in 24 hours.

 “Many of the products are revolutionary - lighter, warmer, more waterproof, breathable and durable, and when you are on the water, and putting yourself on the line, that level of comfort is very important, whether it’s thermals, outerwear, or footwear.” 

 The location in Victoria Park Market, near Auckland’s Harbour Bridge is a strategic one: the store is easy driving distance to the North Shore and Eastern beaches, where sailing, windsurfing and paddling are very popular. It’s also across the road from the biggest marina in the southern hemisphere.

 “We want users and resellers to visit and discover Zhik products and make the most of it,” says Simon.

 The store opened this week and is located next to Platinum Sports in Victoria Park Market.